February 19, 2019

Marc Jacobs Velvet Primer Review

Marc Jacobs Velvet Primer

Marc Jacobs Velvet Primer is the newest addition to the Velvet Noir family. This conditioning lash primer makes lashes appear longer and fuller, giving a false lash effect. Today I’m telling you about my experience with Marc Jacobs Velvet Primer, but here’s a plot twist for you: I don’t like lash primers.

Disclosure: This product was sent to me as a PR sample, however all opinions are my own. This post does not contain affiliate links.

Marc Jacobs Velvet Primer


The packaging for Marc Jacobs Velvet Primer is identical to the packaging for the Marc Jacobs Velvet Noir Mascara in every respect except for color. Whereas the Velvet Noir Mascara is all black, the Velvet Primer has a white tube with a silver cap. Other than that, they’re the same, so if you’ve used the Velvet Noir Mascara, you’ll already be familiar with the wand of the Velvet Primer.

For those of you that haven’t used the Velvet Noir Mascara before, it’s a natural fiber brush with widely spaced bristles. The brush has a shape similar to an hourglass, but the brush is only slightly thicker at the base, a little bit thinner in the middle, and then the fluffiest part of the brush is at the top end. The shape of the brush makes it pretty easy to reach every lash.


The Velvet Noir Mascara is my favorite mascara at the moment, so I’m very used to working with this brush. The two problems that I have with it are that I sometimes bump my eyelid with the brush because it’s kind of large, and the spacing of the bristles can sometimes cause a couple of lashes to stick together. The same is true of the Velvet Primer, although bumping the eyelid is really a non-issue because the formula isn’t wet enough to easily transfer to the lid the way mascara does (more on this in a minute). The lashes sticking together is still an issue with the Velvet Primer, which will bother you if you prefer a natural-looking effect for your mascara. This product is really all about drama, so if you like a dramatic lash, you’ll probably like the Marc Jacobs Velvet Primer.


Water, Synthetic Beeswax, Glycerin, Jojoba Esters, Cera Carnauba/Copernicia Cerifera Cera (Carnauba) Wax, Palmitic Acid, Stearic Acid, Aminomethyl Propanol, Acacia Senegal Gum, Caprylyl Glycol, Phenoxyethanol, Hydroxyethylcellulose, Panthenol, Vigna Radiata Seed Extract, Trifolium Pratense (Clover) Extract, Sodium Benzoate, Polysorbate 60, Disodium Phosphate, Tocopherol, Potassium Sorbate, Biotinoyl Tripeptide-1, Sodium Phosphate, Iron Oxides (Ci 77491, Ci 77492), Titanium Dioxide (Ci 77891).


Marc Jacobs Velvet Primer doesn’t have any added fragrance, but it does have a scent. It’s light, but noticeable during application. The scent, which I would describe as a combination of clover and wax, goes away once it’s applied to the lashes.


The color of the Velvet Primer is a peachy beige, which means it won’t make your mascara turn grey. Honestly, I wish this primer was in a brown or black shade because one of the reasons I don’t like lash primers is because once you apply them, you have to put so much effort into making sure you cover up the primer if it’s in a lighter shade. That said, I do appreciate that this primer is beige rather than white because instead of mixing with the mascara and lightening it, it actually makes the mascara pop more, similar to the way an eyeshadow primer makes colors more vibrant.


The texture of Velvet Primer is pretty interesting. Out of curiosity, when I first received the primer I dotted a little bit on the back of my hand. On the skin, it has a very similar texture to an eyeshadow primer, meaning that it starts as a creamy, sort of paste-like texture and then dries to a thin, light-weight cream texture with a lot of grip to it. Marc Jacobs Beauty mentions that the Velvet Primer is supposed to prevent mascara flaking, so I think the grip of this primer is the secret behind that.

Despite the grippy texture of this primer, it immediately made my lashes feel softer. Even after I applied Velvet Noir Mascara, my lashes were super soft and touchable. The Velvet Primer is basically like a conditioner for your lashes.


The Marc Jacobs Velvet Primer has two main purposes: to create the appearance of long, thick, dramatic lashes, and to condition the lashes, making them feel softer and healthier. Let’s start with the conditioning benefits. Now, I can’t say if this primer will have any long-term conditioning benefits since I haven’t had it long enough to see those kinds of results, but I definitely do feel like this makes a big difference in the way my lashes feel on a day-to-day basis. You know how your hair feels super soft and silky smooth when you use a really good conditioner for the first time? That’s how my lashes felt when I used this primer. My lashes felt so luxurious when I used the Marc Jacobs Velvet Primer, and truthfully, that’s a benefit I didn’t even realize I wanted.


As for the visual effect of the Marc Jacobs Velvet Primer, it did make my lashes look longer and fuller, but it also made them a little more clumpy than I would like. For some people, this will be their ideal lash look, but I prefer a bit more separation in my lashes. I almost wish that the primer and the mascara had different brushes so that the lashes would get combed through for more separation during some point in the process. If you prefer more separated lashes like I do, you could definitely use a clean spoolie to comb through your lashes, but that’s an extra step that might put you off of this product.

Marc Jacobs Velvet Primer Review

Even though I had a lot of product on my lashes between the Velvet Primer and the Velvet Noir Mascara, it didn’t make my lashes feel heavy or cakey. I’m very curious to see how the Velvet Primer changes as it begins to dry out because I know from experience that the Velvet Noir Mascara sort of mellows out and applies less product after the tube has been opened for a few weeks.

Final Thoughts

I mentioned at the beginning of this post that I don’t like lash primers. Here’s why. First of all, it’s a pain in the ass to have to make sure to coat every primed lash with mascara, and I almost always find that there are still spots of the primer peeking through the mascara no matter how diligent I am in my application. Second, I feel that having to put so much work into covering the primer leads to an excess amount of product, especially when you consider that you’re already applying more product than usual between the primer and the mascara.

Third, for me personally, lash primers don’t seem to make much of an impact. My lashes are pretty average. I have a decent amount of lashes, and although they’re not very long, they’re not short either. Without mascara, they definitely appear short because the tips of lashes are blonde, but once mascara is on them, I can make them look pretty good. I know some people with short lashes absolutely swear by lash primers, but for me personally, I just end up putting in more time and effort to have my lashes looking the same or worse as if I had just used mascara.

So now that you know why I typically don’t like lash primers, let’s talk about what my thoughts were about the Marc Jacobs Velvet Lash Primer. I have to admit, I’m pretty happy with the results the Velvet Lash Primer gives. It makes my lashes look thicker, and the beige color of the primer actually does seem to make my lashes look darker. I don’t think it does much for the length of my lashes. Even though I like the results that the Marc Jacobs Velvet Primer gives, I do still feel like it’s an extra step that I’m not willing to do on an everyday basis, and I do still think it’s a pain to have to cover up the light color of the primer.

Here’s what my lashes look like when I’m only wearing Marc Jacobs Velvet Noir Mascara:


At first, I didn’t realize how much of an impact the Velvet Lash Primer made, but then I saw this photo, and I’ve gotta say, there’s a noticeable difference.

My favorite benefit of the Marc Jacobs Velvet Lash Primer is actually the conditioning benefits. When I was wearing this primer, I couldn’t get over how soft and touchable my lashes felt. Especially underneath a waterproof mascara, this primer is going to make a big impact. I think the Marc Jacobs Velvet Primer is one of the best lash primers I’ve tried, but I’m still not a lash primer gal. I think if you’re primarily looking for a primer to give you the appearance of more lashes, or thicker, darker lashes you’ll be pretty happy with this primer. If you’re looking for length, I don’t know that this primer will give it to you. However, the conditioning benefits of the Marc Jacobs Velvet Primer are something that everyone can benefit from, no matter what look they’re trying to achieve.

$26 Marc Jacobs | Sephora

You might like this if…

  • You want the appearance of thicker, darker, more dramatic lashes.
  • You feel like your lashes could use some TLC, or you typically wear a dry mascara formula (a lot of waterproof mascaras are pretty dry) that makes your lashes feel brittle and crunchy.

Skip this if…

  • Having to put a bunch of effort into fully covering up the primer with mascara is going to drive you crazy or make you late for work.
  • You’re looking for a primer that will give you length more than volume.
  • You prefer your lashes to look very natural. The bold lash look is not something you’re aiming for.

Thanks for reading!



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If you enjoyed this post, you might also like Products I’ve Repurchased – February 2019

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